Business Profile
When designing any website, one of the most important pages to get right is the home page. It is the page that most people land on first when visiting your site and also the page they will go to next if they land elsewhere to get a feeling for what the site about.
The home page provides an opportunity to entice your potential customer/client deeper into finding out more about what you do, what you offer and ultimately get them to make an enquiry or better still pick up the phone and set up a meeting. Essentially you want your website to give you a return on investment and provide a vital marketing function.
Naturally every website is different depending on the company and market sector but listed below are some useful tips to bare in mind when designing your site.. Some of these may seem obvious but more often than not we come across websites that just don’t work in a company’s favour and are a wasted opportunity to increase sales.
n Clear branding. Use colours and messages that complement your brand and are consistent with other marketing materials you produce.
n The use of rotating flash banners or high impact imagery to display key messages about your product or service provides both a visual and functional element to your site and has real impact. Wow your visitor.
n A simple introduction to what you do. Keep it obvious and short; lots of text on a home page can turn a visitor off.
n Display your latest one or two news items from your main news page. This keeps the site looking fresh and up to date.
n Highlight your latest case study or testimonial. This backs up the quality of your product or service. The best form of advertising is a happy customer or successful project.
n Highlight key content to get visitors to explore your site and find out more.
n If you have an e-newsletter, try to capture your visitors email address on the home page. Make it as easy as possible to sign up.
n If you are a social networker, then display your Facebook, Twitter or linkedIn icons on your home page to encourage visitors to connect.
n Simple navigation- make it easy for visitors to find what they want. Complex navigation can drive a potential customer away.
Your website is a key marketing tool which if done right can really maximise the success of your business and give you a real return on investment.
To find out more about the web design service from Media Fusion, contact one
of our team on 01635 573056, e-mail web@mediafusionuk.com, or visit our website www.mediafusionuk.com
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